Dividend comparison

VIG vs NOBL: Which Is Better for Income?

Fees, yield, total returns, drawdowns, holdings overlap and dividend history for Vanguard Dividend Appreciation ETF and ProShares - S&P 500 Dividend Aristocrats ETF, side by side. Updated October 21, 2026.

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VIG vs NOBL: key differences
The short answer, from the latest data on this page.
  • Fees. VIG is cheaper at 0.04% a year versus 0.35% for NOBL. On $10,000 that is $31 a year less in fees.
  • Income. NOBL pays more income, yielding 2.04% over the last twelve months versus 1.50% for VIG. That is about $54 more a year on $10,000. Both pay quarterly.
  • Performance. Over the last 5 years, VIG returned 61.4% versus 36.7% for NOBL, with dividends reinvested. $10,000 would have grown to $16,136 in VIG and $13,672 in NOBL.
  • Risk. VIG has been the bumpier ride. Its worst peak-to-trough decline over the last 5 years was -20.4%, against -17.9% for NOBL.
  • Diversification. VIG holds 338 positions and NOBL holds 71. The ten largest positions make up 34.9% of VIG and 16.8% of NOBL.
  • Overlap. 22% of the two portfolios overlap by weight, across 32 shared holdings.
  • Dividend growth. VIG grew its yearly payout 7.5% a year over the last 4 years, versus 4.6% for NOBL.
  • Size. VIG is the larger fund with $127.7 billion in assets, against $11.4 billion for NOBL.

Bottom line: VIG fits better if you care most about lower fees, stronger 5-year returns, faster dividend growth and broader diversification. NOBL fits better if you care most about more income today.

Side-by-side snapshot
Trailing twelve-month figures where available. Higher yield is highlighted — not a buy recommendation.
MetricVIG
Vanguard Dividend Appreciation ETF
NOBL
ProShares - S&P 500 Dividend Aristocrats ETF
Dividend yield (TTM)1.50%2.04%
Dividend / share (TTM)$3.65$1.17
Payout frequencyQuarterlyQuarterly
Last dividend$0.9295 on Sep 30, 2026$0.2825 on Sep 29, 2026
Ex-dividend dateSep 28, 2026Sep 23, 2026
Dividend growth (CAGR)7.5% over 4 yrs4.6% over 4 yrs
Price$243.07$57.49
Dividend growth streak12 years3 years
Beta0.820.62
Max drawdown (5Y)-20.4%-17.9%
Market cap$127.69B$11.51B
ExchangeAMEXCBOE
Expense ratio0.04%0.35%
Assets under management$127.70B$11.44B
Number of holdings33871
Top 10 concentration34.9%16.8%
Income on a $10,000 investment
Illustrative only — assumes current TTM yield stays constant. Actual distributions change.

VIG

$12.50/mo

$150 /yr at 1.50% yield

NOBL

$17.00/mo

$204 /yr at 2.04% yield

Dividend history
Total dividends paid per share in each calendar year. VIG pays quarterly; NOBL pays quarterly.
YearVIGNOBL
2025$3.5580$1.1127
2024$3.3791$1.0226
2023$3.2081$0.9969
2022$2.9725$0.8720
2021$2.6601$0.9301
Strategy: Dividend equity
Rules-based equity funds that screen for companies paying sustainable or rising dividends, aiming at income plus long-term share-price participation. The screen is what defines the fund: yield-ranked indexes deliver more cash now, dividend-growth indexes deliberately exclude the highest payers in favor of durability. Both approaches produce a sector mix that looks nothing like the broad market, typically heavier in financials, healthcare, staples and industrials.

Expect stretches of underperformance versus the broad market whenever leadership comes from the high-growth, low-yield companies these screens exclude.

What VIG vs NOBL actually do

VIG
A fund holding US companies with at least ten consecutive years of dividend increases, deliberately excluding the highest yielders.

It tracks the S&P U.S. Dividend Growers Index, which requires a decade of unbroken annual increases and then removes the top 25% of eligible names by yield. Screening out the highest payers is intentional: an unusually high yield often signals a stretched payout or a falling share price, and the index is built for durability rather than for current income. The result is a lower starting yield than most dividend funds and a portfolio that leans toward large, stable, profitable companies.

Suits a long-horizon investor who cares more about the dividend rising every year than about the size of the first payment. Not appropriate if you need meaningful cash flow from the position today.

Dividend growth, quality tilt

Performance
Total returns with dividends reinvested, from the adjusted closing price series. $10,000 invested on Oct 20, 2021 would now be worth $16,136 in VIG and $13,672 in NOBL.
PeriodVIGNOBL
1 month2.56%3.81%
3 months2.30%2.19%
Year to date10.60%12.20%
1 year11.88%14.09%
3 years64.31%42.58%
5 years61.36%36.72%
  • VIG
  • NOBL
80124169202120222023202420252026161137

Both series indexed to 100 on 2021-10-20 using the adjusted closing price series. Past performance does not guarantee future results.

Sector allocation
Weight of each sector within the fund. Sectors are aligned on the same row so the two funds can be read against each other directly.
  • VIG
  • NOBL
0%7%14%21%27%Financial Services20.7%13.1%Technology27.4%5.0%Consumer Defensive9.1%23.0%Industrials10.8%19.8%Healthcare18.7%11.2%Basic Materials3.2%10.0%Consumer Cyclical3.9%5.7%Utilities2.7%5.3%Energy3.6%3.3%Real Estate3.8%Other0.5%0.2%
VIG vs NOBL holdings overlap
22% overlap by weight, with 32 holdings in common. Overlap adds up the smaller of the two weights for every stock both funds own, so 100% would mean identical portfolios.
Largest shared holdingsVIG weightNOBL weight
XOMExxonMobil Holdings Corp2.96%1.66%
ABBVAbbVie Inc2.05%1.60%
WMTWalmart Inc2.05%1.56%
PGProcter & Gamble Co/The1.50%1.52%
KOCoca-Cola Co/The1.48%1.63%
JNJJohnson & Johnson2.83%1.42%
CATCaterpillar Inc1.65%1.17%
LINLinde PLC0.97%1.42%
IBMInternational Business Machines Corp0.92%1.65%
PEPPepsiCo Inc0.77%1.41%
Top 10 holdings
Largest positions by portfolio weight.

VIG338 holdings total

NameWeight
MSFTMicrosoft Corp4.90%
AAPLApple Inc4.89%
AVGOBroadcom Inc4.30%
LLYEli Lilly & Co4.10%
JPMJPMorgan Chase & Co3.89%
XOMExxonMobil Holdings Corp2.96%
JNJJohnson & Johnson2.83%
VVisa Inc2.53%
7DZ.DEExxonMobil Holdings Corp2.46%
WMTWalmart Inc2.05%

NOBL71 holdings total

NameWeight
BDXBECTON DICKINSON AND CO1.79%
FDSFACTSET RESEARCH SYSTEMS INC1.77%
ADPAUTOMATIC DATA PROCESSING1.69%
CVXCHEVRON CORP1.67%
XOMEXXONMOBIL HOLDINGS CORP1.66%
EMREMERSON ELECTRIC CO1.65%
ERIEERIE INDEMNITY COMPANY-CL A1.65%
IBMINTL BUSINESS MACHINES CORP1.65%
CAHCARDINAL HEALTH INC1.64%
ROPROPER TECHNOLOGIES INC1.63%

Quick verdict

VIG fits better if you care most about lower fees, stronger 5-year returns, faster dividend growth and broader diversification. NOBL fits better if you care most about more income today. Model the holding inside your real portfolio before deciding.

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Frequently asked questions

Is VIG or NOBL better for dividend income?
It depends on your goals. VIG currently yields 1.50% Trailing Twelve Months (TTM) while NOBL yields 2.04%. Higher yield means more current income per dollar invested, but may come with different risk, growth, or NAV characteristics. Compare total return and payout sustainability — not just the headline yield.
What is the difference between VIG and NOBL?
Vanguard Dividend Appreciation ETF (VIG) is an ETF listed on AMEX. ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) is an ETF listed on CBOE. Side-by-side metrics on this page cover yield, fees, returns, drawdowns, holdings overlap and dividend history when available.
Which is cheaper, VIG or NOBL?
VIG has the lower expense ratio. VIG charges 0.04% a year and NOBL charges 0.35%, a difference of $31 a year on a $10,000 investment.
Which has performed better, VIG or NOBL?
Over the last 5 years, VIG has the higher total return with dividends reinvested: VIG returned 61.4% and NOBL returned 36.7%. Past performance does not predict future returns.
Which is riskier, VIG or NOBL?
Measured by the worst peak-to-trough decline over the last five years, VIG has been riskier: VIG fell as much as 20.4% and NOBL as much as 17.9%. Their betas are 0.82 and 0.62.
How much do VIG and NOBL overlap?
About 22% of the two portfolios overlap by weight, across 32 shared holdings. The largest shared positions are XOM, ABBV, WMT. Holding both still adds meaningful diversification.
How often do VIG and NOBL pay dividends?
Both pay quarterly. The most recent payments were $0.9295 for VIG and $0.2825 for NOBL.
How much income does $10,000 in VIG vs NOBL generate?
At current TTM yields, $10,000 in VIG would generate roughly $12.50 per month ($150 annually). The same amount in NOBL would produce about $17.00 per month ($204 annually). Actual payouts vary with distribution changes and reinvestment.
Can I hold both VIG and NOBL?
Yes. Many income investors hold both to diversify strategy or index exposure. Whether the combination actually diversifies depends on overlapping holdings and factor exposure. Model both inside Dividend Wealth to see combined income, sector mix, and forecast impact.
Where can I compare VIG vs NOBL with my full portfolio?
Create a free Dividend Wealth account to import or enter holdings, forecast dividend income, and see how VIG and NOBL fit alongside the rest of your portfolio. A 14-day free trial of Standard is available with no credit card required; a limited Free plan is also available.

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For informational and educational purposes only. Not investment advice. Past performance and current yields do not guarantee future results. Verify figures independently before making investment decisions.