Dividend comparison
HDV vs NOBL: Which Is Better for Income?
Fees, yield, total returns, drawdowns, holdings overlap and dividend history for iShares Core High Dividend ETF and ProShares - S&P 500 Dividend Aristocrats ETF, side by side. Updated October 21, 2026.
- Fees. HDV is cheaper at 0.08% a year versus 0.35% for NOBL. On $10,000 that is $27 a year less in fees.
- Income. HDV pays more income, yielding 2.83% over the last twelve months versus 2.04% for NOBL. That is about $79 more a year on $10,000. Both pay quarterly.
- Performance. Over the last 5 years, HDV returned 82.2% versus 36.7% for NOBL, with dividends reinvested. $10,000 would have grown to $18,215 in HDV and $13,672 in NOBL.
- Risk. NOBL has been the bumpier ride. Its worst peak-to-trough decline over the last 5 years was -17.9%, against -15.4% for HDV.
- Diversification. HDV holds 74 positions and NOBL holds 71. The ten largest positions make up 57.4% of HDV and 16.8% of NOBL.
- Overlap. 20% of the two portfolios overlap by weight, across 18 shared holdings. They mostly own different companies, so they can complement each other.
- Dividend growth. NOBL grew its yearly payout 4.6% a year over the last 4 years, versus 2.8% for HDV.
Bottom line: HDV fits better if you care most about lower fees, more income today and stronger 5-year returns. NOBL fits better if you care most about faster dividend growth.
| Metric | HDV iShares Core High Dividend ETF | NOBL ProShares - S&P 500 Dividend Aristocrats ETF |
|---|---|---|
| Dividend yield (TTM) | 2.83% | 2.04% |
| Dividend / share (TTM) | $0.85 | $1.17 |
| Payout frequency | Quarterly | Quarterly |
| Last dividend | $0.0560 on Sep 21, 2026 | $0.2825 on Sep 29, 2026 |
| Ex-dividend date | Sep 16, 2026 | Sep 23, 2026 |
| Dividend growth (CAGR) | 2.8% over 4 yrs | 4.6% over 4 yrs |
| Price | $30.11 | $57.49 |
| Dividend growth streak | — | 3 years |
| Beta | 0.30 | 0.62 |
| Max drawdown (5Y) | -15.4% | -17.9% |
| Market cap | $15.63B | $11.51B |
| Exchange | AMEX | CBOE |
| Expense ratio | 0.08% | 0.35% |
| Assets under management | $15.52B | $11.44B |
| Number of holdings | 74 | 71 |
| Top 10 concentration | 57.4% | 16.8% |
HDV
$23.58/mo
$283 /yr at 2.83% yield
NOBL
$17.00/mo
$204 /yr at 2.04% yield
| Year | HDV | NOBL |
|---|---|---|
| 2025 | $0.7821 | $1.1127 |
| 2024 | $0.8230 | $1.0226 |
| 2023 | $0.7787 | $0.9969 |
| 2022 | $0.7431 | $0.8720 |
| 2021 | $0.7016 | $0.9301 |
Expect stretches of underperformance versus the broad market whenever leadership comes from the high-growth, low-yield companies these screens exclude.
| Period | HDV | NOBL |
|---|---|---|
| 1 month | 4.77% | 3.81% |
| 3 months | 7.46% | 2.19% |
| Year to date | 26.57% | 12.20% |
| 1 year | 26.83% | 14.09% |
| 3 years | 70.79% | 42.58% |
| 5 years | 82.15% | 36.72% |
- HDV
- NOBL
Both series indexed to 100 on 2021-10-20 using the adjusted closing price series. Past performance does not guarantee future results.
- HDV
- NOBL
| Largest shared holdings | HDV weight | NOBL weight |
|---|---|---|
| CVXCHEVRON | 7.21% | 1.67% |
| XOMEXXONMOBIL HOLDINGS CORP | 9.54% | 1.66% |
| KOCOCA-COLA | 4.43% | 1.63% |
| MDTMEDTRONIC PLC | 1.83% | 1.62% |
| ABBVABBVIE | 6.79% | 1.60% |
| PGPROCTER & GAMBLE | 5.49% | 1.52% |
| ABTABBOTT LABORATORIES | 2.11% | 1.48% |
| PEPPEPSICO | 3.95% | 1.41% |
| MCDMCDONALDS CORP | 2.52% | 1.32% |
| NEENEXTERA ENERGY | 2.45% | 1.25% |
HDV74 holdings total
NOBL71 holdings total
| Name | Weight |
|---|---|
| BDXBECTON DICKINSON AND CO | 1.79% |
| FDSFACTSET RESEARCH SYSTEMS INC | 1.77% |
| ADPAUTOMATIC DATA PROCESSING | 1.69% |
| CVXCHEVRON CORP | 1.67% |
| XOMEXXONMOBIL HOLDINGS CORP | 1.66% |
| EMREMERSON ELECTRIC CO | 1.65% |
| ERIEERIE INDEMNITY COMPANY-CL A | 1.65% |
| IBMINTL BUSINESS MACHINES CORP | 1.65% |
| CAHCARDINAL HEALTH INC | 1.64% |
| ROPROPER TECHNOLOGIES INC | 1.63% |
Quick verdict
HDV fits better if you care most about lower fees, more income today and stronger 5-year returns. NOBL fits better if you care most about faster dividend growth. Model the holding inside your real portfolio before deciding.
Frequently asked questions
Is HDV or NOBL better for dividend income?
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Which has performed better, HDV or NOBL?
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How much do HDV and NOBL overlap?
How often do HDV and NOBL pay dividends?
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For informational and educational purposes only. Not investment advice. Past performance and current yields do not guarantee future results. Verify figures independently before making investment decisions.