Dividend comparison

AMZN vs AMZU: Which Is Better?

Fees, yield, total returns, drawdowns, holdings overlap and dividend history for Amazon.com, Inc. and Direxion Daily AMZN Bull 2X ETF, side by side. Updated October 21, 2026.

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AMZN vs AMZU: key differences
The short answer, from the latest data on this page.
  • Performance. Over the last 3 years, AMZN returned 109.8% versus 91.7% for AMZU, with dividends reinvested. $10,000 would have grown to $20,982 in AMZN and $19,169 in AMZU.
  • Risk. Their worst declines over the last 3 years were similar: -55.7% for AMZN and -55.6% for AMZU from peak to trough.

Bottom line: AMZN has the edge on these figures, with stronger 3-year returns. AMZU does not lead on any of the measures compared here.

Side-by-side snapshot
Trailing twelve-month figures where available. Higher yield is highlighted — not a buy recommendation.
MetricAMZN
Amazon.com, Inc.
AMZU
Direxion Daily AMZN Bull 2X ETF
Dividend yield (TTM)—5.31%
Dividend / share (TTM)—$1.99
Payout frequency—Quarterly
Last dividend—$0.1914 on Sep 29, 2026
Ex-dividend date—Sep 22, 2026
Dividend growth (CAGR)—52.9% over 2 yrs
Price$262.63$37.36
Beta1.462.92
Max drawdown (5Y)-55.7%-55.6%
Market cap$2.70T$313.6M
ExchangeNASDAQNASDAQ
Expense ratio—0.99%
Assets under management—$335.9M
Number of holdings—8
Income on a $10,000 investment
Illustrative only — assumes current TTM yield stays constant. Actual distributions change.

AMZN

—/mo

Yield data unavailable

AMZU

$44.29/mo

$531 /yr at 5.31% yield

Dividend history
Total dividends paid per share in each calendar year.
YearAMZNAMZU
2025—$2.1397
2024—$1.5916
2023—$0.9158
Strategy: Sector and thematic
Funds that hold a single industry or theme, such as technology, semiconductors, healthcare or energy. Funds covering the same sector can still differ in concentration rules: some cap the largest positions while others let the biggest companies take a quarter of the fund. Sector funds are usually used to tilt a portfolio rather than as its core.

A single sector can fall far further than the broad market and stay down for years, and the largest names often dominate the fund.

Performance
Total returns with dividends reinvested, from the adjusted closing price series. $10,000 invested on Sep 7, 2022 would now be worth $20,283 in AMZN and $15,905 in AMZU.
PeriodAMZNAMZU
1 month3.52%4.88%
3 months5.06%5.24%
Year to date13.78%6.90%
1 year21.32%11.69%
3 years109.82%91.69%
5 years53.81%—
  • AMZN
  • AMZU
3713022320222023202420252026203159

Both series indexed to 100 on 2022-09-07 using the adjusted closing price series. Past performance does not guarantee future results.

Sector allocation
Weight of each sector within the fund. Sectors are aligned on the same row so the two funds can be read against each other directly.
  • AMZN
  • AMZU
0%25%50%75%100%Consumer Cyclical100.0%

Quick verdict

AMZN has the edge on these figures, with stronger 3-year returns. AMZU does not lead on any of the measures compared here. Model the holding inside your real portfolio before deciding.

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Frequently asked questions

Is AMZN or AMZU better for dividend income?
Compare yield, payout sustainability, and how each fund or stock fits your income goals. Use Dividend Wealth to model both holdings inside a real portfolio forecast.
What is the difference between AMZN and AMZU?
Amazon.com, Inc. (AMZN) is a stock listed on NASDAQ. Direxion Daily AMZN Bull 2X ETF (AMZU) is an ETF listed on NASDAQ. Side-by-side metrics on this page cover yield, fees, returns, drawdowns, holdings overlap and dividend history when available.
Which has performed better, AMZN or AMZU?
Over the last 3 years, AMZN has the higher total return with dividends reinvested: AMZN returned 109.8% and AMZU returned 91.7%. Past performance does not predict future returns.
Which is riskier, AMZN or AMZU?
Measured by the worst peak-to-trough decline over the last five years, AMZN has been riskier: AMZN fell as much as 55.7% and AMZU as much as 55.6%. Their betas are 1.46 and 2.92.
Can I hold both AMZN and AMZU?
Yes. Many income investors hold both to diversify strategy or index exposure. Whether the combination actually diversifies depends on overlapping holdings and factor exposure. Model both inside Dividend Wealth to see combined income, sector mix, and forecast impact.
Where can I compare AMZN vs AMZU with my full portfolio?
Create a free Dividend Wealth account to import or enter holdings, forecast dividend income, and see how AMZN and AMZU fit alongside the rest of your portfolio. A 14-day free trial of Standard is available with no credit card required; a limited Free plan is also available.

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For informational and educational purposes only. Not investment advice. Past performance and current yields do not guarantee future results. Verify figures independently before making investment decisions.